Maggie Mahar reports that coronary stent manufacturer CypherUSA has launched a massive, glossy, direct-to-consumer advertising campaign encouraging consumers to take charge of their heart surgery by demanding the CypherUSA stent. She describes their latest commercial here, or you can watch it here, However I’m imagining the scene in the doctor’s office as these crucial, pre-op decisions are made:
Patient: Now Doc, I know this is a life-threatening situation and you’re the one with years of experience and training–and to tell the truth, I couldn’t tell you the difference between a left ventricle and a left testicle–but I’d just like to make sure we’re using the best equipment. Have you heard of the CypherUSA B200D stent?
Doctor: Well, yes I have. We use it primarily because discerning patients like you demand the best! Excellent choice.
Jesus, help me. Where in the hell do they scrape up these marketing people? Why do we as a society allow this to go on?